Communicate with your customers using plain language

Plain language = communication your customers or employees can understand the first time they read or hear it.

What are the results of using plain English in your customer communication? Fewer irate or frustrated clients, fewer customer service failures, and no need for your customers to contact your call center.

How to write an email or text in plain language? Tip #1: Avoid jargon, legal or technical terminology, and abbreviations. Keep in mind that your customers may not be familiar with your organization's internal procedures and terminology. For example, every property manager knows what "reasonable accommodation" is, but not every person shopping for an apartment is familiar with this term. Use common, everyday words. Provide definitions and examples when using industry-specific terms.